Operational Strategy
Marketing Strategy
AI-Native

Melissa
Wiringi

I turn complexity into clarity. I'm building the systems, strategies, and stories that help organisations grow intelligently. Two decades of operational excellence, now supercharged by AI.

View my career Get in touch
Melissa Wiringi
AI-Native Professional
Cursor · customGPTs · Workflows
Notion Certified 2026 BBusInfo · Massey HubSpot Inbound

The person behind the strategy

I am happiest when I am challenged, learning, and building something that actually matters.
🌍  Nomadic family · 6 years · 15+ countries

I'm an ambitious New Zealander, a mum to four, world traveller, published author, and keynote speaker. I've spent 20+ years helping organisations run better. My superpower is seeing the gaps others miss and building the systems, content, and culture to close them.

Whether I'm crafting a brand's message during crisis, building a knowledge base from scratch, or automating workflows with AI tools, I bring the same energy: curious, strategic, and relentlessly focused on outcomes.

I'm now seeking roles where operational expertise and marketing strategy collide. Particularly with teams bold enough to put AI at the centre of how they work.

What I bring

Core Strengths

Honed across two decades of real-world operations, communications, and customer experience.

✦

Operational Excellence

I design processes that scale. From sole-charge offices to global remote teams, I've built systems that reduce friction, cut costs, and free people to do their best work.

Knowledge Management

I've built knowledge systems that dramatically reduced team leader interruptions, accelerated onboarding, and became the single source of truth for entire organisations.

Marketing & Brand Voice

I've crafted and owned the social tone for a globally respected crypto brand, navigating multiple industry crises with precision — and emerged with better ratings than before.

Content Strategy & Writing

Published author. Keynote speaker. Public knowledge base contributor. I write content that builds trust, clarifies complexity, and drives action — across every channel.

Customer Experience

100% customer satisfaction score. Thousands of social media interactions managed. I understand what customers need — and how to deliver it at scale without losing the human touch.

Process Improvement

I don't just follow processes — I find the gaps, design better workflows, and build the documentation so everyone can follow them. That's how organisations stop reinventing the wheel.

Actively embracing the future

I don't just use AI.
I build with it.

While most professionals are still learning the basics, I've been developing my AI skill set since 2023, and since then I've experimented with everything from automations, quality control tools, marketing and operational strategy, to full scale AI-powered systems in a production environment.

Cursor AI Coding

I use Cursor to vibe-code real working tools — internal automation scripts and workflow systems — without a traditional engineering background.

Custom GPTs & Prompt Engineering

Built and deployed customGPTs for quality control, tone-checking, and team workflows. I write precise prompts that get consistent, production-ready outputs.

Notion AI (Certified 2026)

Certified Notion power user — building interconnected databases, documentation hubs, and AI-enhanced knowledge systems that entire teams actually use.

AI-Augmented Operations

Applied AI to process improvement: analysing patterns in customer queries, identifying content gaps, and building systems that get smarter over time.

AI-Powered QA & Tone Control

Created AI-assisted quality control systems that review team communications for brand consistency, ensuring voice and tone stay on-standard at scale.

Claude ChatGPT Cursor Notion AI Custom GPTs AI Workflows Prompt Engineering Process Automation HubSpot Atlassian Confluence

Proof of work

Built & Shipped

I don't just strategise — I execute. Here's what I've built independently, using AI tools and a bias for action.

✦

World Travel Ambitions

Built a travel content site from zero — no existing traffic, no audience. Developed and executed a full inbound content strategy that grew organic reach from nothing to meaningful, measurable results.

450 views/week · 24k Google impressions
worldtravelambitions.com

Melissa Wiringi Consulting

Designed and built my own consulting site — strategy, copy, and code. A showcase of SEO-first architecture, clean brand positioning, and AI-augmented content built on modern open technology.

melissaawiringi.com

Daily Connect App

My first app build — a tool to help parents connect more deeply with their children through daily prompts and meaningful conversation. Built with AI assistance, shipped independently.

dailyconnect.melissaawiringi.com

Ventures & experiments

What I'm Building

Alongside my career work, I'm always experimenting — testing ideas, learning through doing, and building things that interest me.

✦
● Active

lockers.world

Full sports lockers manufacturing company rebuilt for the Australian and New Zealand market. Managing the website, operations strategy, and market positioning for this niche product category.

lockers.world
◌ Early Stage

alchemy.luxe

An experimental luxury tea and beverage business. Exploring the intersection of ritual, wellness, and elevated product experience. Brand identity and early-stage concept development underway.

alchemy.luxe
● Active

dinq.shop

A startup at the research stage — I oversee the website and operations as we work through supplier discovery and product sourcing. Building the infrastructure before the launch.

dinq.shop
● Active

alchemy.pink

A creative experimental space — where I play with ideas, aesthetics, and digital expression outside the boundaries of commercial work. Equal parts portfolio and playground.

alchemy.pink
○ Backlog

howtofund.travel

The first full-stack site I built as I learned development with Cursor AI. A resource for travellers exploring creative ways to fund long-term travel. Sitting in the backlog for a refresh when time allows.

howtofund.travel

Career journey

Where I've Been

20+ years of growing businesses, serving customers, and building better systems — across four countries.

✦
2021 – Now
Current Role
Exodus Wallet
Social Media Strategy, Operations & AI Lead

At one of the crypto industry's most respected brands for customer support, I built our social media voice from the ground up and held the line through some of the most dramatic events in crypto history — Celsius, Luna, FTX. I expanded my remit well beyond social, owning knowledge management for the team, developing two onboarding programs, and implementing AI-powered workflows using Cursor and customGPTs. I also led the Customer Service department's transition to an AI-powered Notion knowledge management solution, overhauling how the team stores, accesses, and communicates internal knowledge.

AI Workflow Design Notion Knowledge Systems Brand Voice & Crisis Comms Onboarding Programs Process Improvement
2017 – Now
Independent
Author, Keynote Speaker & Blogger

Published Domestic Violence on Ice and delivered motivational keynotes on mindset and overcoming adversity. Built and managed my own content ecosystem — websites, social media, email — developing the time management and internal systems to show up consistently while working full-time and raising four children while travelling the world.

Public Speaking Book Publishing Content Strategy Personal Brand
2017–2018
The Outpost Central Coast
Volunteer Business Strategist

Provided monthly strategy guidance to a domestic violence not-for-profit, developing revenue models to move the organisation toward self-sufficiency. Also managed IT and project management systems — doing more with less, which is a skill I've carried everywhere.

NFP Strategy Revenue Modelling IT Systems
2011–2014
Teachers Health Fund — Sydney
Knowledge Management Lead & Contact Centre Operator

Led a high-impact knowledge management project that became the organisation's single source of truth — dramatically reducing Team Leader interruptions, cutting training time, reducing costs from misinformation, and raising customer satisfaction scores. The system was adopted across multiple departments. Alongside this, maintained excellence as a contact centre operator.

Knowledge Systems Architecture Technical Writing Process Documentation Customer Service Excellence
2008
Conradin Manufacturing — New Zealand
Office Manager & PA

Sole charge of the office, managing accounts for four companies simultaneously — debtors, creditors, payroll, and PAYE. Redesigned office processes and built a customer management system from scratch, leaving behind infrastructure that outlasted my tenure.

Office Operations Multi-company Accounts CRM Setup
2004–2006
Department of Internal Affairs — NZ & Australia
Client Information Officer

Delivered high-quality public service across Passports, Citizenship, and Births, Deaths & Marriages — achieving 100% in a mystery caller quality review. Known for identifying process inconsistencies between offices and helping correct them. Mentored new team members and was frequently the go-to for knowledge and training.

Process Consistency Customer Excellence Team Mentoring

Impact at a glance

What Good Looks Like

A few numbers that tell the story better than bullet points.

✦
100%

Customer Quality Score

Achieved a perfect score from a mystery caller audit during my time at the NZ Department of Internal Affairs — a benchmark I've carried throughout my career.

2×

Onboarding Programs Built

Designed two full onboarding programs at Exodus — one for new hires and one for internal employees transitioning to the Social Media Support team.

6

AI Tools Deployed in Production

Not experiments — shipping. CustomGPTs for QA, Notion databases, and AI-enhanced content workflows, all in active daily use.

3

Major Crypto Crises Navigated

Held the social media line for Exodus through the Celsius, Luna, and FTX collapses — maintaining brand trust and improving platform ratings during industry-wide chaos.

20+

Years of Operational Experience

Across government, healthcare, fintech, manufacturing, travel, and NFP sectors — with consistent themes: build better systems, leave things better than you found them.

1

Book Published

Domestic Violence on Ice — a memoir and advocacy work. Because strategy and empathy are not opposites. The best operators are deeply human.

Always learning

Education & Credentials

Formal qualifications anchored by a relentless commitment to staying ahead of what's next.

✦
2026
Notion Certified Professional
Notion HQ
2014
Bachelor of Business Information
Massey University · Majors: Communication & Information Management
2018
Protege Speaking Course
Speakers Institute
2017–2018
Mastery in Business Entrepreneurship
Entrepreneurship School
2015
Inbound Certification
HubSpot Academy
2012
Diploma in Applied Writing (Level 5)
NorthTec, Far North New Zealand

Let's talk

Open to the right opportunity

If you're looking for someone who brings operational rigor, marketing instinct, and genuine AI fluency to a strategy role — I'd love to hear what you're building.

✉  Email me 🌐  melissawiringi.com in  LinkedIn